Assignment 3

The audience I will target within the organizational blog is people interested in pet ownership. The main target is the Fargo-Moorhead community. This people are pet owners, or just animal lovers. It is the organizations mission to care for, protect and adopt out animals. This is the audience they must focus on because it is these people that will be adopting the animals as well as donate or volunteer to help with the organizations care and protect parts. We want our audience to be comfortable on the blog. Posting a comment shouldn’t be a huge undertaking. We want an active audience.

This is the same audience we have target in the past. They have targeted them though newsletters, radio time, newspaper articles, and more. These other methods have been successful, but the blog will allow a different type of communication. The blog allows for communication from pet owners or future pet owners to the F-M Humane Society and communication from one pet owner to another. The mediums previously used have worked well, but the organization is interest in trying new methods of communication too. There was no fundamental problem with the organizations previous methods of communication.

I will write about lots of stuff. (1) October is national adopt a dog month, (2) What factors people should address when thinking of adopting an animal (3) How to address issues owners are having with pets (4) Talking with a family who has just adopted an animal and posting their questions with answers (5) answering questions posed to the F-M Humane Society from the readership. The only issues I foresee in motivating the audience are to get them to the blog, and for them to realize how helpful it can be. I also hope that people don’t find blogging intimidating.

I am to report to Nuhket as well as ask questions of her. I am also in some contact with the Vice-President of the organization. She will be another option I can turn to for information. Nuhket will approve my posts before they are posted, she will also review and approve any comments to posts.

The organization has a well put together website. I should be a site frequently visited. The organizations address is http://f-mhumanesociety.org/ . My blog is created at blogger at (http://fmhumanesociety.blogspot.com/) . There will be a link from their website to my blog. The link will be on their websites homepage. I choose to use blogger because they were happy with the choice, and so was I. The didn’t have the technical ability to ask what was best for them, they just knew blogger would work, and I didn’t have the technical ability to know what limitations blogger would pose to them nor the want, desire, or ability to learn some other way of blogging. I have no idea is their website supports FTP, I don’t know why it would matter for me.